William Edwards

Уильям Эдвардс, Управляющий партнер Гав три Лимитед (Gov 3 Limited),, Лондон, Великобритания.
Будучи много лет управляющим директором в Офисе электронных коммуникаций
Великобритании Билл зарекомендовал себя как один из международных лидеров
в развитии услуг, сфокусированных на гражданах. Среди его достижений – реализация
проекта многоканального пересеченного правительства, а также первой госуслуги через
интерактивное телевиденье.

Country/Region: United Kingdom

Gov 3 Limited

Managing Partner, Gov 3 Limited , London

Biography:

Bill Edwards is managing partner of Gov3 Limited in London United Kingdom. Gov3 Limited is a new strategic consultancy delivering unique expertise in the rapidly growing international e-government and transformation market. He is former director of e-Communications in the Office of the e-Envoy (OeE) in London, which works to get the United Kingdom online and ensure that the country, its citizens, and its businesses derive maximum benefit from the knowledge economy. Before working for the OeE, Mr. Edwards served the National Assembly for Wales where he was head of marketing and internal communications, and, before then, head of publicity for the Welsh Office. This followed a range of marketing and communications posts in both public and private sectors, which included heading the Enterprise Initiative advertising campaign at DTI, and the national Crime Prevention campaign at the Home Office. Mr. Edwards has been actively involved in digital media since government began using it for marketing communications activity, and was a founder member of the government Internet Forum in 1995. Mr. Edwards served on the Faculty of the Salzburg Seminar American Studies Center Session 32, Digital Inclusion: Confronting the Information Gap, 2003.

Managing Director of Directgov and Director of e-communications in the Office of the e-envoy, Bill has established himself as one of the global leaders in delivering citizen-focused services.

With a unique set of experience in product creation and delivery, and changing consumer behavior, Bill has represented the UK government on the OECD international e-government working group.

Specific achievements include the creation and delivery of:

	Directgov, a revolutionary multi-channel cross-government e-delivery project at the centre of the transition to customer-focused government in the UK
	the world’s first national government interactive digital television service, spanning central and local government agencies
	the first brand-led cross government e-access and e-delivery marketing communications programme, bringing together consumer and business services from four major government departments and several thousand local high-street outlets, under a single brand
	the UK government’s first multi-lingual content management system driven website

Bill has a unique set of experience in issue marketing communications, designed to change behaviour on a large scale. He has led many prominent and highly effective integrated government to consumer and government to business campaigns, including the UK online access initiative.

Prior to his role in the Office of the e-Envoy, Bill delivered business-to-business and business-to-consumer web products in the private sector, and has worked with international corporations operating in Europe, the US, Australia and Japan.